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Our Story

THE LEGACY OF THE BRAND

Adorn is a Fine Jewellery pret brand born from the House or Anokkhhi Jewels, Diamonds & Jadau.

Tanvi Shah, Shalin Shah, and Samrit Shah come from a legacy of Diamond Business entrepreneurs who have been stalwarts for over four decades. The three promoters have envisioned Adorn as the go-to brand for Fine Jewellery that appeals to the new age millennial, with a modern outlook rooted in traditional aesthetics.

The idea was to create easy-to-wear and easy-to-style diamond and colour stone jewellery for every day wear - jewelry that becomes a part of your personality for day-to-day style.

OUR PROCESS

WE TAKE PRIDE IN CREATING MAGIC

Our 20000sq.ft. manufacturing unit, situated in the heart of Mumbai, is where all the magic happens. We are in complete control of the entire supply chain of the jewellery manufacturing process. From the 2D sketching to the final quality checks of the piece, we take up each step meticulously, crafting remarkable jewellery for you.

With a robust supply chain, backed by the core cross-functional team across different departments, Adorn By Anokkhi crafts superior quality products with excellent customer care, and services as per the exemplary standards of the jewellery industry.

We specialize in customizing any product you covet, bringing your design vision to life.

People Behind the Brand

PEOPLE THAT MAKE A DIFFERENCE

We are a 100% family owned and family lead team of collaborative dreamers who value innovation, curiosity and free-thinking fearlessness in everything that we do.

We take immeasurable pride in our work, intentionally crafting love into the very piece of jewellery we make. We are small, but we are a mighty group of talented individuals dedicated to bringing you otherworldly designs to match every occasion.

Design

We design each of our articles in-house with our team of experienced jewellery designers

Craft

Each design is then pushed to our crafting studio where our experts take care o every micro-milimeter to make sure the designs are exactly as envisioned

Celebrate

All this to ensure that we celebrate each and every moment that our articles make your moments a special one!